About Me

👋 Hi, I’m Anca — a senior product designer in London with a background in art, a love for clarity, and a curiosity for how humans interact with technology.

Over the past 7+ years, I’ve designed fintech products processing billions, helped restaurants modernise orders and payments, and mentored emerging designers. My work blends systems thinking with emotional intelligence — because the best products are both intuitive and impactful.

I thrive in complex problem spaces, connecting user behaviour, data, and business strategy to turn complexity into clarity. From SDKs to QR ordering to design systems, my focus is always the same: make products clear and human.

When I’m not designing, I’m painting — exploring memory, nostalgia, and femininity through oil. Whether sketching wireframes or portraits, I’m always asking: How do we make this feel more human?

How I approach product thinking, design systems, and collaboration.

Design principles ✌️

Live the user’s day 🥾

I immerse myself in the user’s reality—walking in their shoes to uncover pain points, unmet needs, and hidden opportunities that lead to meaningful solutions.

Design is how value is felt 💎

Discovery prevents failure 🔍

Design consistency is clarity 🧩

Delight matters ✨

Collaboration drives great design 🤝

Data is my design partner 📊

Design with a long-term vision 🌅

Elevate the craft around you 🪄

Design principles ✌️

Live the user’s day 🥾

I immerse myself in the user’s reality—walking in their shoes to uncover pain points, unmet needs, and hidden opportunities that lead to meaningful solutions.

Design is how value is felt 💎

Discovery prevents failure 🔍

Design consistency is clarity 🧩

Delight matters ✨

Collaboration drives great design 🤝

Data is my design partner 📊

Design with a long-term vision 🌅

Elevate the craft around you 🪄

Design principles ✌️

Live the user’s day 🥾

I immerse myself in the user’s reality—walking in their shoes to uncover pain points, unmet needs, and hidden opportunities that lead to meaningful solutions.

Design is how value is felt 💎

Discovery prevents failure 🔍

Design consistency is clarity 🧩

Delight matters ✨

Collaboration drives great design 🤝

Data is my design partner 📊

Design with a long-term vision 🌅

Elevate the craft around you 🪄

Work experiences

Role

Company

Year

Senior Product Designer

Dojo

2021 - 2025

Product Designer

Azimo

2018 - 2021

UI Designer

UI Centric

2016 - 2018

Role

Company

Year

Senior Product Designer

Dojo

2021 - 2025

Product Designer

Azimo

2018 - 2021

UI Designer

UI Centric

2016 - 2018

Role

Company

Year

Senior Product Designer

Dojo

2021 - 2025

Product Designer

Azimo

2018 - 2021

UI Designer

UI Centric

2016 - 2018

Let's build something great. Reach out!

© 2025 All right reserved

Let's build something great. Reach out!

© 2025 All right reserved

Let's build something great. Reach out!

© 2025 All right reserved