Restaurant Menu Management
Overview
Enabling restaurants to manage complex menus seamlessly across digital touchpoints.
Role
Senior product designer
Team
2 PMs, 3 PDs , Data Analyst, 10 Engineers
Platform
Web
Year
2024 - 2025
USER
Customer problem
Restaurants need a streamlined way to build and manage menus across multiple locations and service types. Currently, most merchants either manage menus manually or rebuild them across different platforms — a time-consuming and error-prone process.
BUSINESS
Business problem
Over 40% of UK restaurants already use QR solutions with built-in menu managers, and 85% offer Order & Pay. Restaurants now expect a seamless dashboard to build and manage menus across locations. Without a competitive offering, Dojo is losing up to 20% of revenue per customer.
OPPORTUNITY
Business opportunity
An autonomous menu builder would allow users to easily create, customise, and share menus across locations. It streamlines operations, ensures consistency, and supports diverse restaurant needs at scale.
Summary
Dojo set out to help restaurants effortlessly sync and manage their menus across digital channels — pre-ordering, ordering, and paying via QR.
We launched the MVP with the Order & Pay web app at Bondi Green, achieving 100% adoption and fantastic feedback from their head of operations.
This led to a 0.5% uplift in revenue per transaction and helped reclaim up to 70% of transactions from competitors.
The success positioned us to scale across the wider Daisy Green group, Wagama, Prezzo, Pizza Pilgrims, and more.
Role & team
This was a fast-moving collaboration across two squads, including 3 senior product designers (myself included), 2 PMs, and 8 engineers.
We worked as peers — regularly syncing, running design jams, and sharing discovery insights.
I led initiatives around UX strategy and was deeply involved in user research, component design, and user testing.
The results
The results
MVP BUILT FROM SCRATCH
6 months to launch
In just 6 months, I co-led the design of Dojo’s new Global Restaurant Management dashboard MVP alongside 2 other product designers.
This was a net-new product, built to support complex multi-location accounts and streamline menu control across hundreds of venues.
FULL END-TO-END ADOPTION
100% adoption by Bondi Green
The MVP enabled Bondi Green to run our full product suite — from consumer QR ordering to back-of-house menu management — with complete operational visibility.
By switching fully to Dojo, we reclaimed up to 70% of transactions that had previously been lost to a QR competitor.
GOLD REDESIGN & FOUNDATIONS
Dojo's new design system
First step toward Dojo’s new design system (Pando): I redesigned part of the Dojo for Bookings dashboard with an elevated look & feel, improved core UX flows, and made key actions more intuitive.
This work laid the groundwork for Dojo’s refreshed design language and component/token system.
Building a scalable Menu Manager under pressure
How we designed a brand-new dashboard for restaurants in 5 months — without a design system
Approach
Initially, our team focused on solving the group pre-ordering problem. But when our Deliverect partnership fell through, we quickly pivoted to designing a standalone Menu Manager — starting from scratch in under 5 months.
We conducted 25+ in-depth user interviews across varied restaurant setups, alongside 10 for pre-ordering, 2000+ consumer survey responses, and 30+ Zendesk tickets.
Our priority was mapping shared pain points across fragmented workflows. From there, I worked with the team to define the IA and identify MVP features.
"In an absolute ideal universe, we would use the
same system for table management, bookings,
guest feedback & the EPOS, like a one-stop shop."
Bondi Green
Themes in user research
“It needs to be, like, intuitive, you just wanna be able to just use it as if you’re doing anything else on your phone or an iPad.”
The Potting Shed
The challenge
Tight timeline: The falling off of our Deliverect partnership meant our teams had to quickly pivot into building a menu manager from scratch — and we had just 5 months to deliver a fully functioning dashboard.
No ready design system: The Dojo DS was still in flux. Menu Manager components would affect multiple products across the company, so they required careful exploration and significantly more usability testing than usual.
Brand transition: We opted for a phased release — Bronze (new tokens, old components), then Gold (new system-wide language and components once ready).
HMW design a menu manager that makes it effortless for restaurants to build, sync, and update menus across multiple locations, so they can save time and deliver a seamless customer experience?
Solution
We launched the MVP using Bronze branding — bridging old components with modern UX patterns for managing menus, products, modifiers, and upsells.
I co-led design explorations in the new branding, prototyped flows, tested in Maze, and iterated based on feedback to fix key usability pain points.
These improvements laid the foundation for a scalable, branded experience aligned with future Dojo products.
In parallel, I explored the new Dojo design language in depth to prepare designs for the Gold version. I proposed new layout and interaction patterns for the Menu Manager dashboard — aligned with the Order & Pay experience — and collaborated closely with a staff designer from the Design System team to ensure accessibility and component consistency.
Results & Impact
The product achieved 100% adoption at Bondi Green, enabling them to run the full Dojo suite from QR ordering to back-of-house menu management. By switching fully to Dojo, we reclaimed up to 70% of transactions previously lost to a QR competitor.
Alongside this, I spearheaded the first step toward Dojo’s new design system (Pando), redesigning parts of the Bookings dashboard with a refreshed look and feel, improved flows, and more intuitive key actions — laying the foundation for a scalable design language and component system.
The Menu Manager became a foundational piece in Dojo’s long-term ecosystem. We’re expanding its reach into the bookings app (with onboarding and reviews), giving restaurants even greater control over their O&P setup.
This work ties directly into Dojo’s 5-year Experience Management Platform vision, announced in 2024.
Restaurant Menu Management
Overview
Enabling restaurants to manage complex menus seamlessly across digital touchpoints.
Role
Senior product designer
Team
2 PMs, 3 PDs , Data Analyst, 10 Engineers
Platform
Web
Year
2024 - 2025
USER
Customer problem
Restaurants need a streamlined way to build and manage menus across multiple locations and service types. Currently, most merchants either manage menus manually or rebuild them across different platforms — a time-consuming and error-prone process.
BUSINESS
Business problem
Over 40% of UK restaurants already use QR solutions with built-in menu managers, and 85% offer Order & Pay. Restaurants now expect a seamless dashboard to build and manage menus across locations. Without a competitive offering, Dojo is losing up to 20% of revenue per customer.
OPPORTUNITY
Business opportunity
An autonomous menu builder would allow users to easily create, customise, and share menus across locations. It streamlines operations, ensures consistency, and supports diverse restaurant needs at scale.
Summary
Dojo set out to help restaurants effortlessly sync and manage their menus across digital channels — pre-ordering, ordering, and paying via QR.
We launched the MVP with the Order & Pay web app at Bondi Green, achieving 100% adoption and fantastic feedback from their head of operations.
This led to a 0.5% uplift in revenue per transaction and helped reclaim up to 70% of transactions from competitors.
The success positioned us to scale across the wider Daisy Green group, Wagama, Prezzo, Pizza Pilgrims, and more.
Role & team
This was a fast-moving collaboration across two squads, including 3 senior product designers (myself included), 2 PMs, and 8 engineers.
We worked as peers — regularly syncing, running design jams, and sharing discovery insights.
I led initiatives around UX strategy and was deeply involved in user research, component design, and user testing.
The results
The results
MVP BUILT FROM SCRATCH
6 months to launch
In just 6 months, I co-led the design of Dojo’s new Global Restaurant Management dashboard MVP alongside 2 other product designers.
This was a net-new product, built to support complex multi-location accounts and streamline menu control across hundreds of venues.
FULL END-TO-END ADOPTION
100% adoption by Bondi Green
The MVP enabled Bondi Green to run our full product suite — from consumer QR ordering to back-of-house menu management — with complete operational visibility.
By switching fully to Dojo, we reclaimed up to 70% of transactions that had previously been lost to a QR competitor.
GOLD REDESIGN & FOUNDATIONS
Dojo's new design system
First step toward Dojo’s new design system (Pando): I redesigned part of the Dojo for Bookings dashboard with an elevated look & feel, improved core UX flows, and made key actions more intuitive.
This work laid the groundwork for Dojo’s refreshed design language and component/token system.
Building a scalable Menu Manager under pressure
How we designed a brand-new dashboard for restaurants in 5 months — without a design system
Approach
Initially, our team focused on solving the group pre-ordering problem. But when our Deliverect partnership fell through, we quickly pivoted to designing a standalone Menu Manager — starting from scratch in under 5 months.
We conducted 25+ in-depth user interviews across varied restaurant setups, alongside 10 for pre-ordering, 2000+ consumer survey responses, and 30+ Zendesk tickets.
Our priority was mapping shared pain points across fragmented workflows. From there, I worked with the team to define the IA and identify MVP features.
"In an absolute ideal universe, we would use the
same system for table management, bookings,
guest feedback & the EPOS, like a one-stop shop."
Bondi Green
Themes in user research
“It needs to be, like, intuitive, you just wanna be able to just use it as if you’re doing anything else on your phone or an iPad.”
The Potting Shed
The challenge
Tight timeline: The falling off of our Deliverect partnership meant our teams had to quickly pivot into building a menu manager from scratch — and we had just 5 months to deliver a fully functioning dashboard.
No ready design system: The Dojo DS was still in flux. Menu Manager components would affect multiple products across the company, so they required careful exploration and significantly more usability testing than usual.
Brand transition: We opted for a phased release — Bronze (new tokens, old components), then Gold (new system-wide language and components once ready).
HMW design a menu manager that makes it effortless for restaurants to build, sync, and update menus across multiple locations, so they can save time and deliver a seamless customer experience?
Solution
We launched the MVP using Bronze branding — bridging old components with modern UX patterns for managing menus, products, modifiers, and upsells.
I co-led design explorations in the new branding, prototyped flows, tested in Maze, and iterated based on feedback to fix key usability pain points.
These improvements laid the foundation for a scalable, branded experience aligned with future Dojo products.
In parallel, I explored the new Dojo design language in depth to prepare designs for the Gold version. I proposed new layout and interaction patterns for the Menu Manager dashboard — aligned with the Order & Pay experience — and collaborated closely with a staff designer from the Design System team to ensure accessibility and component consistency.
Results & Impact
The product achieved 100% adoption at Bondi Green, enabling them to run the full Dojo suite from QR ordering to back-of-house menu management. By switching fully to Dojo, we reclaimed up to 70% of transactions previously lost to a QR competitor.
Alongside this, I spearheaded the first step toward Dojo’s new design system (Pando), redesigning parts of the Bookings dashboard with a refreshed look and feel, improved flows, and more intuitive key actions — laying the foundation for a scalable design language and component system.
The Menu Manager became a foundational piece in Dojo’s long-term ecosystem. We’re expanding its reach into the bookings app (with onboarding and reviews), giving restaurants even greater control over their O&P setup.
This work ties directly into Dojo’s 5-year Experience Management Platform vision, announced in 2024.
Restaurant Menu
Management
Overview
Enabling restaurants to manage complex menus seamlessly across digital touchpoints.
Role
Senior product designer
Team
2 PMs, 3 PDs , Data Analyst, 10 Engineers
Platform
Web
Year
2024 - 2025
USER
Customer problem
Restaurants need a streamlined way to build and manage menus across multiple locations and service types. Currently, most merchants either manage menus manually or rebuild them across different platforms — a time-consuming and error-prone process.
BUSINESS
Business problem
Over 40% of UK restaurants already use QR solutions with built-in menu managers, and 85% offer Order & Pay. Restaurants now expect a seamless dashboard to build and manage menus across locations. Without a competitive offering, Dojo is losing up to 20% of revenue per customer.
OPPORTUNITY
Business opportunity
An autonomous menu builder would allow users to easily create, customise, and share menus across locations. It streamlines operations, ensures consistency, and supports diverse restaurant needs at scale.
Summary
Dojo set out to help restaurants effortlessly sync and manage their menus across digital channels — pre-ordering, ordering, and paying via QR.
We launched the MVP with the Order & Pay web app at Bondi Green, achieving 100% adoption and fantastic feedback from their head of operations.
This led to a 0.5% uplift in revenue per transaction and helped reclaim up to 70% of transactions from competitors.
The success positioned us to scale across the wider Daisy Green group, Wagama, Prezzo, Pizza Pilgrims, and more.
Role & team
This was a fast-moving collaboration across two squads, including 3 senior product designers (myself included), 2 PMs, and 8 engineers.
We worked as peers — regularly syncing, running design jams, and sharing discovery insights.
I led initiatives around UX strategy and was deeply involved in user research, component design, and user testing.
The results
The results
MVP BUILT FROM SCRATCH
6 months to launch
In just 6 months, I co-led the design of Dojo’s new Global Restaurant Management dashboard MVP alongside 2 other product designers.
This was a net-new product, built to support complex multi-location accounts and streamline menu control across hundreds of venues.
FULL END-TO-END ADOPTION
100% adoption by Bondi Green
The MVP enabled Bondi Green to run our full product suite — from consumer QR ordering to back-of-house menu management — with complete operational visibility.
By switching fully to Dojo, we reclaimed up to 70% of transactions that had previously been lost to a QR competitor.
GOLD REDESIGN & FOUNDATIONS
Dojo's new design system
First step toward Dojo’s new design system (Pando): I redesigned part of the Dojo for Bookings dashboard with an elevated look & feel, improved core UX flows, and made key actions more intuitive.
This work laid the groundwork for Dojo’s refreshed design language and component/token system.
Building a scalable Menu Manager under pressure
How we designed a brand-new dashboard for restaurants in 5 months — without a design system
Approach
Initially, our team focused on solving the group pre-ordering problem. But when our Deliverect partnership fell through, we quickly pivoted to designing a standalone Menu Manager — starting from scratch in under 5 months.
We conducted 25+ in-depth user interviews across varied restaurant setups, alongside 10 for pre-ordering, 2000+ consumer survey responses, and 30+ Zendesk tickets.
Our priority was mapping shared pain points across fragmented workflows. From there, I worked with the team to define the IA and identify MVP features.
"In an absolute ideal universe, we would use the
same system for table management, bookings,
guest feedback & the EPOS, like a one-stop shop."
Bondi Green
Themes in user research
“It needs to be, like, intuitive, you just wanna be able to just use it as if you’re doing anything else on your phone or an iPad.”
The Potting Shed
The challenge
Tight timeline: The falling off of our Deliverect partnership meant our teams had to quickly pivot into building a menu manager from scratch — and we had just 5 months to deliver a fully functioning dashboard.
No ready design system: The Dojo DS was still in flux. Menu Manager components would affect multiple products across the company, so they required careful exploration and significantly more usability testing than usual.
Brand transition: We opted for a phased release — Bronze (new tokens, old components), then Gold (new system-wide language and components once ready).
HMW design a menu manager that makes it effortless for restaurants to build, sync, and update menus across multiple locations, so they can save time and deliver a seamless customer experience?
Solution
We launched the MVP using Bronze branding — bridging old components with modern UX patterns for managing menus, products, modifiers, and upsells.
I co-led design explorations in the new branding, prototyped flows, tested in Maze, and iterated based on feedback to fix key usability pain points.
These improvements laid the foundation for a scalable, branded experience aligned with future Dojo products.
In parallel, I explored the new Dojo design language in depth to prepare designs for the Gold version. I proposed new layout and interaction patterns for the Menu Manager dashboard — aligned with the Order & Pay experience — and collaborated closely with a staff designer from the Design System team to ensure accessibility and component consistency.
Results & Impact
The product achieved 100% adoption at Bondi Green, enabling them to run the full Dojo suite from QR ordering to back-of-house menu management. By switching fully to Dojo, we reclaimed up to 70% of transactions previously lost to a QR competitor.
Alongside this, I spearheaded the first step toward Dojo’s new design system (Pando), redesigning parts of the Bookings dashboard with a refreshed look and feel, improved flows, and more intuitive key actions — laying the foundation for a scalable design language and component system.
The Menu Manager became a foundational piece in Dojo’s long-term ecosystem. We’re expanding its reach into the bookings app (with onboarding and reviews), giving restaurants even greater control over their O&P setup.
This work ties directly into Dojo’s 5-year Experience Management Platform vision, announced in 2024.
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