Pay by QR
Overview
I led the design of Dojo’s QR Pay solution for enterprise restaurants and pubs, focusing on faster service, boosting revenue and increased tip/review capture.
Role
Lead product designer
Team
PD, PM, Product Marketing Manager, Data Analyst, 5 Engineers
Platform
Web
Year
2023 - 2025
USER
Customer problem
Waiting for the bill is one of the most frustrating parts of dining out, over 75% say it negatively impacts their experience.
With staff shortages, payments are slow, guests leave dissatisfied, and restaurants lose valuable table turnover.
BUSINESS
Business problem
While Dojo had an MVP quietly running at Foxes Den, competitors like Sunday and Storekit were rapidly capturing QR-based transactions — every one of those meant lost revenue and weakened presence in hospitality.
OPPORTUNITY
Business opportunity
By scaling Pay by QR alongside Order & Pay, Dojo could offer restaurants a connected ecosystem of payments and menu management — a unique, end-to-end solution to boost efficiency, revenue, and customer satisfaction.
The challenge
We inherited a plain-looking QR flow from 2021, built in the old Dojo brand. The product depended on EPOS integrations — one clunky PAT path with many partners, and one smooth API path with only a single partner. Onboarding was also fully manual, which made adoption slow and resource-heavy. Engineering capacity was limited, so it would have been easy to compromise on the user experience.
I chose to advocate for a best-in-class UX. My rationale was simple: in a crowded QR market, the quality of the experience could be the key differentiator that helped Dojo stand out and win merchants from competitors.
So that we as a team could not only ship under constraints, but also position Dojo’s QR solution as a premium, customer-first alternative in the hospitality market.
Impact
Improving the design and UX of Pay by QR — and scaling it to restaurants like Beam, Bondi Green, Rosa’s Thai, Tonkotsu, and Pizza Pilgrims — delivered measurable results in customer satisfaction, staff performance, and business growth.
Together, these outcomes show how Pay by QR not only removed operational pain points such as slow ordering, lost revenue, and limited feedback, but also unlocked tangible business value for restaurants.
TIPS
+140%
Tips increased by 140% after introducing Pay by QR. The average tip value also rose by 28% (£1.22 → £1.57).
Problem solved: Low tip frequency and value with card-only payments.
REVIEWS
+321%
Google reviews surged by 321% after Pay by QR, with 397% more 5-star reviews and 117% more reviews within a year.
Problem solved: Lack of customer feedback and visibility online.
REVENUE UPLIFT
+54%
Venues saw a 54% revenue uplift, with average transaction values 52% higher via Pay by QR (£47 vs £31).
Problem solved: Missed incremental revenue from digital ordering and payments.
ADOPTION
33%
At Beam, 33% of all transactions were processed via Pay by QR — the highest adoption across Dojo’s customer base.
Problem solved: Low uptake of digital payment methods
App review
When we decided to revamp Pay by QR, it was only live with one customer — a country pub in Bristol. Interviews revealed early signs of promise: tips and reviews were already improving since QR was introduced, but the rest of the flow felt plain and utilitarian.
I analysed the entire UX journey and reimagined it through the new Dojo brand language. This was an exciting challenge — contributing to the design system, crafting a sleek modern aesthetic, introducing solid accessibility standards, and adding moments of delight through new components and interactions.
“We have definitely received more reviews and have about 25% of customers using it which helps speed up service and turn the tables quicker.”
Foxes Den
Research & discovery
The stakes were high: how could we stand out in a crowded QR market, dominated by competitors who had built strong EPOS networks since the pandemic? From our extensive Order & Pay discovery, we already knew the pain points. My challenge was to design a modular QR system that restaurants could configure to their needs — ordering only, paying only, or a flexible “order & pay later” flow — all connected seamlessly.
I studied competitors closely, spotting both strengths and gaps. Accessibility was often neglected, design inconsistent, and the experience utilitarian with little delight. But there were valuable takeaways too: the power of smart reviews, the importance of letting restaurants manage feedback under 5 stars, and the risks of charging consumer payment fees, which had led to drop-offs and even churn for one competitor.
Simplified flow of Order & Pay later
Onboarding & scaling
Onboarding posed another challenge. At the time, it was 100% manual. I explored several ways to automate it using the Dojo for Business app and the queues and bookings dashboard.
But with a small engineering team, we had to compromise. Instead, we focused on capturing customer interest, EPOS details, and intended product use, while the rest of the process became a shared responsibility between the PM and me — from reaching out to customers, printing QRs, and scheduling set-up meetings with engineers. It felt scrappy, like a startup, but it gave us invaluable exposure to customer needs.
The most important lesson was that automation alone wasn’t enough. Success depended on building relationships: regular onsite visits, check-ins with restaurant managers, and dedicating time to their pain points. This approach not only helped us build a strong partnership with Beam — our most successful Pay by QR customer — but also shaped the vision for Dojo X Ray, a new product focused on business insights and analytics.
The final designs
After multiple iterations, usability testing, and accessibility reviews with the Dojo design system team, we finalised the UI and were proud to deliver a refreshed Dojo look and feel. The new design was visually engaging, with space for photography and strong visuals, while remaining simple to navigate and fully compliant with WCAG AA accessibility standards. We also added moments of delight through playful loading states, bouncy illustrations, and quirky interactions.
The results
When Pay by QR rolled out at scale, the results spoke for themselves. Restaurants saw happier staff, more engaged customers, and stronger business performance.
Tips alone jumped by 140%, with diners leaving nearly 30% more per transaction than when paying by card. Feedback also skyrocketed: Google reviews increased by 321%, with almost four times as many 5-star reviews, giving venues a powerful boost in online visibility.
The financial impact was just as clear. Average transaction values were 52% higher through Pay by QR, driving a 54% uplift in revenue. At Beam, adoption reached one in three transactions — the highest across Dojo’s customer base.
These outcomes proved that Pay by QR didn’t just fix operational frustrations like slow ordering or missed revenue — it created tangible business value and built stronger relationships between restaurants and their guests.
Pay by QR
Overview
I led the design of Dojo’s QR Pay solution for enterprise restaurants and pubs, focusing on faster service, boosting revenue and increased tip/review capture.
Role
Lead product designer
Team
PD, PM, Product Marketing Manager, Data Analyst, 5 Engineers
Platform
Web
Year
2023 - 2025
USER
Customer problem
Waiting for the bill is one of the most frustrating parts of dining out, over 75% say it negatively impacts their experience.
With staff shortages, payments are slow, guests leave dissatisfied, and restaurants lose valuable table turnover.
BUSINESS
Business problem
While Dojo had an MVP quietly running at Foxes Den, competitors like Sunday and Storekit were rapidly capturing QR-based transactions — every one of those meant lost revenue and weakened presence in hospitality.
OPPORTUNITY
Business opportunity
By scaling Pay by QR alongside Order & Pay, Dojo could offer restaurants a connected ecosystem of payments and menu management — a unique, end-to-end solution to boost efficiency, revenue, and customer satisfaction.
The challenge
We inherited a plain-looking QR flow from 2021, built in the old Dojo brand. The product depended on EPOS integrations — one clunky PAT path with many partners, and one smooth API path with only a single partner. Onboarding was also fully manual, which made adoption slow and resource-heavy. Engineering capacity was limited, so it would have been easy to compromise on the user experience.
I chose to advocate for a best-in-class UX. My rationale was simple: in a crowded QR market, the quality of the experience could be the key differentiator that helped Dojo stand out and win merchants from competitors.
So that we as a team could not only ship under constraints, but also position Dojo’s QR solution as a premium, customer-first alternative in the hospitality market.
Impact
Improving the design and UX of Pay by QR — and scaling it to restaurants like Beam, Bondi Green, Rosa’s Thai, Tonkotsu, and Pizza Pilgrims — delivered measurable results in customer satisfaction, staff performance, and business growth.
Together, these outcomes show how Pay by QR not only removed operational pain points such as slow ordering, lost revenue, and limited feedback, but also unlocked tangible business value for restaurants.
TIPS
+140%
Tips increased by 140% after introducing Pay by QR. The average tip value also rose by 28% (£1.22 → £1.57).
Problem solved: Low tip frequency and value with card-only payments.
REVIEWS
+321%
Google reviews surged by 321% after Pay by QR, with 397% more 5-star reviews and 117% more reviews within a year.
Problem solved: Lack of customer feedback and visibility online.
REVENUE UPLIFT
+54%
Venues saw a 54% revenue uplift, with average transaction values 52% higher via Pay by QR (£47 vs £31).
Problem solved: Missed incremental revenue from digital ordering and payments.
ADOPTION
33%
At Beam, 33% of all transactions were processed via Pay by QR — the highest adoption across Dojo’s customer base.
Problem solved: Low uptake of digital payment methods
App review
When we decided to revamp Pay by QR, it was only live with one customer — a country pub in Bristol. Interviews revealed early signs of promise: tips and reviews were already improving since QR was introduced, but the rest of the flow felt plain and utilitarian.
I analysed the entire UX journey and reimagined it through the new Dojo brand language. This was an exciting challenge — contributing to the design system, crafting a sleek modern aesthetic, introducing solid accessibility standards, and adding moments of delight through new components and interactions.
“We have definitely received more reviews and have about 25% of customers using it which helps speed up service and turn the tables quicker.”
Foxes Den
Research & discovery
The stakes were high: how could we stand out in a crowded QR market, dominated by competitors who had built strong EPOS networks since the pandemic? From our extensive Order & Pay discovery, we already knew the pain points. My challenge was to design a modular QR system that restaurants could configure to their needs — ordering only, paying only, or a flexible “order & pay later” flow — all connected seamlessly.
I studied competitors closely, spotting both strengths and gaps. Accessibility was often neglected, design inconsistent, and the experience utilitarian with little delight. But there were valuable takeaways too: the power of smart reviews, the importance of letting restaurants manage feedback under 5 stars, and the risks of charging consumer payment fees, which had led to drop-offs and even churn for one competitor.
Simplified flow of Order & Pay later
Onboarding & scaling
Onboarding posed another challenge. At the time, it was 100% manual. I explored several ways to automate it using the Dojo for Business app and the queues and bookings dashboard.
But with a small engineering team, we had to compromise. Instead, we focused on capturing customer interest, EPOS details, and intended product use, while the rest of the process became a shared responsibility between the PM and me — from reaching out to customers, printing QRs, and scheduling set-up meetings with engineers. It felt scrappy, like a startup, but it gave us invaluable exposure to customer needs.
The most important lesson was that automation alone wasn’t enough. Success depended on building relationships: regular onsite visits, check-ins with restaurant managers, and dedicating time to their pain points. This approach not only helped us build a strong partnership with Beam — our most successful Pay by QR customer — but also shaped the vision for Dojo X Ray, a new product focused on business insights and analytics.
The final designs
After multiple iterations, usability testing, and accessibility reviews with the Dojo design system team, we finalised the UI and were proud to deliver a refreshed Dojo look and feel. The new design was visually engaging, with space for photography and strong visuals, while remaining simple to navigate and fully compliant with WCAG AA accessibility standards. We also added moments of delight through playful loading states, bouncy illustrations, and quirky interactions.
The results
When Pay by QR rolled out at scale, the results spoke for themselves. Restaurants saw happier staff, more engaged customers, and stronger business performance.
Tips alone jumped by 140%, with diners leaving nearly 30% more per transaction than when paying by card. Feedback also skyrocketed: Google reviews increased by 321%, with almost four times as many 5-star reviews, giving venues a powerful boost in online visibility.
The financial impact was just as clear. Average transaction values were 52% higher through Pay by QR, driving a 54% uplift in revenue. At Beam, adoption reached one in three transactions — the highest across Dojo’s customer base.
These outcomes proved that Pay by QR didn’t just fix operational frustrations like slow ordering or missed revenue — it created tangible business value and built stronger relationships between restaurants and their guests.
Pay by QR
Overview
I led the design of Dojo’s QR Pay solution for enterprise restaurants and pubs, focusing on faster service, boosting revenue and increased tip/review capture.
Role
Lead product designer
Team
PD, PM, Product Marketing Manager, Data Analyst, 5 Engineers
Platform
Web
Year
2023 - 2025
USER
Customer problem
Waiting for the bill is one of the most frustrating parts of dining out, over 75% say it negatively impacts their experience.
With staff shortages, payments are slow, guests leave dissatisfied, and restaurants lose valuable table turnover.
BUSINESS
Business problem
While Dojo had an MVP quietly running at Foxes Den, competitors like Sunday and Storekit were rapidly capturing QR-based transactions — every one of those meant lost revenue and weakened presence in hospitality.
OPPORTUNITY
Business opportunity
By scaling Pay by QR alongside Order & Pay, Dojo could offer restaurants a connected ecosystem of payments and menu management — a unique, end-to-end solution to boost efficiency, revenue, and customer satisfaction.
The challenge
We inherited a plain-looking QR flow from 2021, built in the old Dojo brand. The product depended on EPOS integrations — one clunky PAT path with many partners, and one smooth API path with only a single partner. Onboarding was also fully manual, which made adoption slow and resource-heavy. Engineering capacity was limited, so it would have been easy to compromise on the user experience.
I chose to advocate for a best-in-class UX. My rationale was simple: in a crowded QR market, the quality of the experience could be the key differentiator that helped Dojo stand out and win merchants from competitors.
So that we as a team could not only ship under constraints, but also position Dojo’s QR solution as a premium, customer-first alternative in the hospitality market.
Impact
Improving the design and UX of Pay by QR — and scaling it to restaurants like Beam, Bondi Green, Rosa’s Thai, Tonkotsu, and Pizza Pilgrims — delivered measurable results in customer satisfaction, staff performance, and business growth.
Together, these outcomes show how Pay by QR not only removed operational pain points such as slow ordering, lost revenue, and limited feedback, but also unlocked tangible business value for restaurants.
TIPS
+140%
Tips increased by 140% after introducing Pay by QR. The average tip value also rose by 28% (£1.22 → £1.57).
Problem solved: Low tip frequency and value with card-only payments.
REVIEWS
+321%
Google reviews surged by 321% after Pay by QR, with 397% more 5-star reviews and 117% more reviews within a year.
Problem solved: Lack of customer feedback and visibility online.
REVENUE UPLIFT
+54%
Venues saw a 54% revenue uplift, with average transaction values 52% higher via Pay by QR (£47 vs £31).
Problem solved: Missed incremental revenue from digital ordering and payments.
ADOPTION
33%
At Beam, 33% of all transactions were processed via Pay by QR — the highest adoption across Dojo’s customer base.
Problem solved: Low uptake of digital payment methods
App review
When we decided to revamp Pay by QR, it was only live with one customer — a country pub in Bristol. Interviews revealed early signs of promise: tips and reviews were already improving since QR was introduced, but the rest of the flow felt plain and utilitarian.
I analysed the entire UX journey and reimagined it through the new Dojo brand language. This was an exciting challenge — contributing to the design system, crafting a sleek modern aesthetic, introducing solid accessibility standards, and adding moments of delight through new components and interactions.
“We have definitely received more reviews and have about 25% of customers using it which helps speed up service and turn the tables quicker.”
Foxes Den
Research & discovery
The stakes were high: how could we stand out in a crowded QR market, dominated by competitors who had built strong EPOS networks since the pandemic? From our extensive Order & Pay discovery, we already knew the pain points. My challenge was to design a modular QR system that restaurants could configure to their needs — ordering only, paying only, or a flexible “order & pay later” flow — all connected seamlessly.
I studied competitors closely, spotting both strengths and gaps. Accessibility was often neglected, design inconsistent, and the experience utilitarian with little delight. But there were valuable takeaways too: the power of smart reviews, the importance of letting restaurants manage feedback under 5 stars, and the risks of charging consumer payment fees, which had led to drop-offs and even churn for one competitor.
Simplified flow of Order & Pay later
Onboarding & scaling
Onboarding posed another challenge. At the time, it was 100% manual. I explored several ways to automate it using the Dojo for Business app and the queues and bookings dashboard.
But with a small engineering team, we had to compromise. Instead, we focused on capturing customer interest, EPOS details, and intended product use, while the rest of the process became a shared responsibility between the PM and me — from reaching out to customers, printing QRs, and scheduling set-up meetings with engineers. It felt scrappy, like a startup, but it gave us invaluable exposure to customer needs.
The most important lesson was that automation alone wasn’t enough. Success depended on building relationships: regular onsite visits, check-ins with restaurant managers, and dedicating time to their pain points. This approach not only helped us build a strong partnership with Beam — our most successful Pay by QR customer — but also shaped the vision for Dojo X Ray, a new product focused on business insights and analytics.
The final designs
After multiple iterations, usability testing, and accessibility reviews with the Dojo design system team, we finalised the UI and were proud to deliver a refreshed Dojo look and feel. The new design was visually engaging, with space for photography and strong visuals, while remaining simple to navigate and fully compliant with WCAG AA accessibility standards. We also added moments of delight through playful loading states, bouncy illustrations, and quirky interactions.
The results
When Pay by QR rolled out at scale, the results spoke for themselves. Restaurants saw happier staff, more engaged customers, and stronger business performance.
Tips alone jumped by 140%, with diners leaving nearly 30% more per transaction than when paying by card. Feedback also skyrocketed: Google reviews increased by 321%, with almost four times as many 5-star reviews, giving venues a powerful boost in online visibility.
The financial impact was just as clear. Average transaction values were 52% higher through Pay by QR, driving a 54% uplift in revenue. At Beam, adoption reached one in three transactions — the highest across Dojo’s customer base.
These outcomes proved that Pay by QR didn’t just fix operational frustrations like slow ordering or missed revenue — it created tangible business value and built stronger relationships between restaurants and their guests.
More works
More works
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