Order and Pay by QR
Overview
In 2024, I led the design of Dojo’s QR Order & Pay solution for enterprise restaurants and pubs, focusing on faster service, smarter upselling, and increased tip/review capture.
Role
Lead product designer
Team
PD, PM, Product Marketing Manager, Data Analyst, 5 Engineers
Platform
Web
Year
2024 - 2025
In 2023, Dojo recognised it was losing transaction revenue to emerging competitors like Toast, Sunday, and Mr Yum. To recapture value, the company outlined a five-year hospitality vision — building a connected ecosystem of restaurant tools spanning payments, bookings, menus, loyalty, AI insights, and more.
For our team, this meant shifting from a background in remote B2B payments into hospitality for the first time, starting with QR code order & pay and a restaurant management system. Foundational research confirmed strong demand for digital-first solutions — from QR ordering to kiosks and pre-ordering — presenting a clear opportunity to innovate and win back market share.
USER
Customer problem
Quick Service restaurants rely on servers to take orders and payments, which slows down ordering, reduces guest volume, and drives up staff costs. Diners also have to wait for service and cannot leave until payments are taken. This creates frustration for both staff and guests, especially during peak hours.
BUSINESS
Business problem
Over 40% of UK restaurants already use QR solutions, with 85% offering Order & Pay. Dojo is losing 20% of revenue per customer to 3rd-party QR providers. Without a competitive solution, Dojo risks further erosion of market share in a rapidly growing segment.
IMPACT
+100%
adoption of the MVP by Bondi Green
+70%
transactions successfully recovered
+0.5%
additional revenue uplift per QR transaction
Discovery process
To ground our approach, we spoke with more than 20 hospitality merchants, ranging from fast-casual chains to enterprise brands. Our goal was to understand how existing Order & Pay solutions were (or weren’t) meeting their needs, and what would truly make a difference.
Through these conversations, we set out to uncover who actually uses Order & Pay, where the current solutions fall short, and what drives long-term adoption and retention. We also wanted to learn how factors like data, loyalty, and operational flow influence the decision-making process for restaurants of different sizes.
The main findings
Our research showed that while Order & Pay was loved by many restaurants for improving efficiency, speeding up service, and creating a premium guest experience, there were still areas where it fell short. Merchants found menu setup and payments clunky, and they lacked clear insights into loyalty, reviews, and performance.
By surfacing these pain points, we identified opportunities to simplify setup, smooth bill-splitting and tipping, make pricing more transparent, and deliver actionable data. This meant building on what businesses already valued — efficiency, autonomy, and professionalism — while removing friction points that limited its full potential.
“The main benefit here was efficiency, reducing staff numbers, speeding up service, and just overall efficiencies created in the kitchen.”
Vapiano
Key needs
Merchants wanted efficiency and speed, with actionable data and seamless integration into existing systems. They also sought more control over UX and brand, plus smarter review and loyalty tools to strengthen customer relationships.
Why they matter
These needs translated into fewer staff and faster table turns, optimised menus that drive loyalty, and a premium dining experience without disrupting operations. Personalised communications further encouraged repeat visits.
Risk/Blockers
Challenges included poor integration disrupting operations, staff resistance, and data that was hard to access or use. Tech stack friction, especially between EPOS and Deliverect, created inefficiencies, while some worried QR ordering could cheapen the dining experience.
Competitor research
We conducted a competitor feature audit across 12 players in the QR ordering/payments space, including Sunday, Storekit, Mr Yum, and OrderPay.
This analysis highlighted that while most providers offer basic ordering and payments, the real value lies in seamless EPOS integration, flexible bill-splitting, and features like tips, reviews, and loyalty. Few players combine all of these, leaving a clear opportunity for a solution that drives revenue and engagement while streamlining the diner experience.
Jobs to Be Done
After synthesising insights from user interviews and competitor research, I mapped out the key jobs to be done across the restaurant journey — for guests, waiters, kitchen, and operations. This clarified what success looked like for each experience and informed the core journey steps and user stories, which later shaped the wireframe flow.
These artefacts also helped the team decide what to prioritise for the MVP and align with stakeholders on the support needed to bring it to life.
Onboarding & scaling
Another major challenge for the success of our product was mapping the operational processes that had to happen before QR discs could end up on a customer’s table. This journey started with attracting interest through sales, ads, or Google search, and funnelling prospects into a seamless flow where they could check EPOS compatibility, map their table plan, sync their menu, and order or download QR discs for print. These were complex technical challenges, so for the MVP we decided to launch with a manual onboarding process and close support for customers.
Defining success
Success for Dojo meant delivering an Order & Pay MVP that not only empowered restaurants to self-manage their menus without engineering support, but also drove measurable business outcomes. We aimed to increase average diner spend and tips, help venues turn tables faster, and boost the number of Google reviews they received.
At the same time, success meant enabling Dojo to win customers from competitors through a more reliable, differentiated solution—offering single billing, next-day settlement, and seamless EPOS integration. Ultimately, success was defined as improving diner satisfaction, repeat visits, and creating scalable processes for long-term growth.
Success for Dojo
Launch an MVP that empowers restaurants to self-manage menus, increases spend, tips, and table turnover, and drives more reviews.
Win customers from competitors with a reliable, integrated solution, while boosting diner satisfaction and loyalty.
Trial the MVP at Bondi Green, Rosa's Thai or Han Bao.
Sucess for restaurants
Offer guests a seamless ordering and payment experience with an intuitive, high-quality app.
Boost revenue through upsells and reordering, turn tables faster, and enhance the dining journey with speed, ease, and delight.
Delight guests with photography, animations, speed, and ease of use.
How might we design a seamless ordering experience that boosts revenue while delighting guests and streamlining operations?
Designing the flow
I tested the Order & Pay wireframes through both moderated and unmoderated studies, covering the full ordering flow, MVP essentials, and exploratory features like corporate tab ordering.
Key feedback: upselling felt too aggressive, allergen vs. dietary filters needed clarity, and navigation hierarchy required refinement. Account creation only added value with clear incentives like loyalty points, while tab ordering was very appealing for pubs and corporate events.
The Maze test scored 65/100, surfacing issues with nested modifiers, clunky navigation, and an overly dry & functional feel—insights that later drove the push for clearer hierarchy and moments of delight.
Service blueprint
In parallel, we ran workshops to envision the ideal onboarding journey for customers, leveraging both the existing Dojo for Business app and the new Restaurant Management System dashboard the team was building.
I mapped every process across the journey — from customer interactions to sales reps, backend, and frontend workflows — to identify what directly impacted onboarding. With this comprehensive service blueprint in place, I designed the ideal experience flow and opened it up for asynchronous feedback, giving the team time to reflect and comment on what was a complex operational system.
Pando Design System
Dojo had just completed a major rebrand with an external agency when we started the Order & Pay discovery. The challenge: the design system was still in its infancy, yet the product needed to launch fast — and it had to reflect the new brand direction with premium, polished visuals.
I collaborated with the newly formed design system team to develop a fresh visual language tailored to Order & Pay. Since the system was still evolving, we had to carefully consider how to apply the brand in a way that felt consistent, scalable, and accessible.
The final designs
After multiple iterations, usability testing, and accessibility reviews with the Dojo design system team, we finalised the UI and were proud to deliver a refreshed Dojo look and feel. The new design was visually engaging, with space for photography and strong visuals, while remaining simple to navigate and fully compliant with WCAG AA accessibility standards. We also added moments of delight through playful loading states, bouncy illustrations, and quirky interactions.
The results
After a few weeks of trialling at just a few tables in Bondi Green they released the product in the whole restaurant, opting for the full Order & Pay later solution - that combines Order & Pay and Pay by QR another successful Dojo product.
We achieved our success target just before I left the company: Bondi Green switched from Storekit to Dojo for they QR solution which meant not only did we reclaim that up to 70% transactions during peak hours but also another 0.5% on top of the normal transaction rate. And this was just the MVP. Bondi Green’s switch created clear financial incentive to scale the QR product further.
ADOPTION
100%
Bondi Green fully adopted Dojo’s QR solution after trialling the MVP on a few selected tables. Within weeks, the GM decided to switch completely from Storekit.
Problem solved: Transactions lost to Storekit’s QR solution.
REVENUE UPLIFT
+0.5%
Transactions routed through Dojo’s QR app generated an extra 0.5% revenue compared to standard card machine payments, since remote payments carry a higher fee.
Problem solved: Missed incremental revenue from digital ordering.
TRANSACTIONS REGAINED
+70%
During peak hours at Bondi Green, Dojo had been losing up to 70% of transactions to Storekit’s QR solution. With Dojo, those transactions were successfully recovered.
Problem solved: Peak-hour revenue leakage to competitors.
Next steps
MVP was just the beginning…
Before I left the company, I envisioned Order & Pay evolving into a market-leading app — powered by personalisation, AI recommendations, smart reviews, click & collect, and even social media integration. These explorations aimed to reimagine the dining experience end-to-end, inspired by continuous research and close collaboration with restaurant partners.
Order and Pay by QR
Overview
In 2024, I led the design of Dojo’s QR Order & Pay solution for enterprise restaurants and pubs, focusing on faster service, smarter upselling, and increased tip/review capture.
Role
Lead product designer
Team
PD, PM, Product Marketing Manager, Data Analyst, 5 Engineers
Platform
Web
Year
2024 - 2025
In 2023, Dojo recognised it was losing transaction revenue to emerging competitors like Toast, Sunday, and Mr Yum. To recapture value, the company outlined a five-year hospitality vision — building a connected ecosystem of restaurant tools spanning payments, bookings, menus, loyalty, AI insights, and more.
For our team, this meant shifting from a background in remote B2B payments into hospitality for the first time, starting with QR code order & pay and a restaurant management system. Foundational research confirmed strong demand for digital-first solutions — from QR ordering to kiosks and pre-ordering — presenting a clear opportunity to innovate and win back market share.
USER
Customer problem
Quick Service restaurants rely on servers to take orders and payments, which slows down ordering, reduces guest volume, and drives up staff costs. Diners also have to wait for service and cannot leave until payments are taken. This creates frustration for both staff and guests, especially during peak hours.
BUSINESS
Business problem
Over 40% of UK restaurants already use QR solutions, with 85% offering Order & Pay. Dojo is losing 20% of revenue per customer to 3rd-party QR providers. Without a competitive solution, Dojo risks further erosion of market share in a rapidly growing segment.
IMPACT
+100%
adoption of the MVP by Bondi Green
+70%
transactions successfully recovered
+0.5%
additional revenue uplift per QR transaction
Discovery process
To ground our approach, we spoke with more than 20 hospitality merchants, ranging from fast-casual chains to enterprise brands. Our goal was to understand how existing Order & Pay solutions were (or weren’t) meeting their needs, and what would truly make a difference.
Through these conversations, we set out to uncover who actually uses Order & Pay, where the current solutions fall short, and what drives long-term adoption and retention. We also wanted to learn how factors like data, loyalty, and operational flow influence the decision-making process for restaurants of different sizes.
The main findings
Our research showed that while Order & Pay was loved by many restaurants for improving efficiency, speeding up service, and creating a premium guest experience, there were still areas where it fell short. Merchants found menu setup and payments clunky, and they lacked clear insights into loyalty, reviews, and performance.
By surfacing these pain points, we identified opportunities to simplify setup, smooth bill-splitting and tipping, make pricing more transparent, and deliver actionable data. This meant building on what businesses already valued — efficiency, autonomy, and professionalism — while removing friction points that limited its full potential.
“The main benefit here was efficiency, reducing staff numbers, speeding up service, and just overall efficiencies created in the kitchen.”
Vapiano
Key needs
Merchants wanted efficiency and speed, with actionable data and seamless integration into existing systems. They also sought more control over UX and brand, plus smarter review and loyalty tools to strengthen customer relationships.
Why they matter
These needs translated into fewer staff and faster table turns, optimised menus that drive loyalty, and a premium dining experience without disrupting operations. Personalised communications further encouraged repeat visits.
Risk/Blockers
Challenges included poor integration disrupting operations, staff resistance, and data that was hard to access or use. Tech stack friction, especially between EPOS and Deliverect, created inefficiencies, while some worried QR ordering could cheapen the dining experience.
Competitor research
We conducted a competitor feature audit across 12 players in the QR ordering/payments space, including Sunday, Storekit, Mr Yum, and OrderPay.
This analysis highlighted that while most providers offer basic ordering and payments, the real value lies in seamless EPOS integration, flexible bill-splitting, and features like tips, reviews, and loyalty. Few players combine all of these, leaving a clear opportunity for a solution that drives revenue and engagement while streamlining the diner experience.
Jobs to Be Done
After synthesising insights from user interviews and competitor research, I mapped out the key jobs to be done across the restaurant journey — for guests, waiters, kitchen, and operations. This clarified what success looked like for each experience and informed the core journey steps and user stories, which later shaped the wireframe flow.
These artefacts also helped the team decide what to prioritise for the MVP and align with stakeholders on the support needed to bring it to life.
Onboarding & scaling
Another major challenge for the success of our product was mapping the operational processes that had to happen before QR discs could end up on a customer’s table. This journey started with attracting interest through sales, ads, or Google search, and funnelling prospects into a seamless flow where they could check EPOS compatibility, map their table plan, sync their menu, and order or download QR discs for print. These were complex technical challenges, so for the MVP we decided to launch with a manual onboarding process and close support for customers.
Defining success
Success for Dojo meant delivering an Order & Pay MVP that not only empowered restaurants to self-manage their menus without engineering support, but also drove measurable business outcomes. We aimed to increase average diner spend and tips, help venues turn tables faster, and boost the number of Google reviews they received.
At the same time, success meant enabling Dojo to win customers from competitors through a more reliable, differentiated solution—offering single billing, next-day settlement, and seamless EPOS integration. Ultimately, success was defined as improving diner satisfaction, repeat visits, and creating scalable processes for long-term growth.
Success for Dojo
Launch an MVP that empowers restaurants to self-manage menus, increases spend, tips, and table turnover, and drives more reviews.
Win customers from competitors with a reliable, integrated solution, while boosting diner satisfaction and loyalty.
Trial the MVP at Bondi Green, Rosa's Thai or Han Bao.
Sucess for restaurants
Offer guests a seamless ordering and payment experience with an intuitive, high-quality app.
Boost revenue through upsells and reordering, turn tables faster, and enhance the dining journey with speed, ease, and delight.
Delight guests with photography, animations, speed, and ease of use.
How might we design a seamless ordering experience that boosts revenue while delighting guests and streamlining operations?
Designing the flow
I tested the Order & Pay wireframes through both moderated and unmoderated studies, covering the full ordering flow, MVP essentials, and exploratory features like corporate tab ordering.
Key feedback: upselling felt too aggressive, allergen vs. dietary filters needed clarity, and navigation hierarchy required refinement. Account creation only added value with clear incentives like loyalty points, while tab ordering was very appealing for pubs and corporate events.
The Maze test scored 65/100, surfacing issues with nested modifiers, clunky navigation, and an overly dry & functional feel—insights that later drove the push for clearer hierarchy and moments of delight.
Service blueprint
In parallel, we ran workshops to envision the ideal onboarding journey for customers, leveraging both the existing Dojo for Business app and the new Restaurant Management System dashboard the team was building.
I mapped every process across the journey — from customer interactions to sales reps, backend, and frontend workflows — to identify what directly impacted onboarding. With this comprehensive service blueprint in place, I designed the ideal experience flow and opened it up for asynchronous feedback, giving the team time to reflect and comment on what was a complex operational system.
Pando Design System
Dojo had just completed a major rebrand with an external agency when we started the Order & Pay discovery. The challenge: the design system was still in its infancy, yet the product needed to launch fast — and it had to reflect the new brand direction with premium, polished visuals.
I collaborated with the newly formed design system team to develop a fresh visual language tailored to Order & Pay. Since the system was still evolving, we had to carefully consider how to apply the brand in a way that felt consistent, scalable, and accessible.
The final designs
After multiple iterations, usability testing, and accessibility reviews with the Dojo design system team, we finalised the UI and were proud to deliver a refreshed Dojo look and feel. The new design was visually engaging, with space for photography and strong visuals, while remaining simple to navigate and fully compliant with WCAG AA accessibility standards. We also added moments of delight through playful loading states, bouncy illustrations, and quirky interactions.
The results
After a few weeks of trialling at just a few tables in Bondi Green they released the product in the whole restaurant, opting for the full Order & Pay later solution - that combines Order & Pay and Pay by QR another successful Dojo product.
We achieved our success target just before I left the company: Bondi Green switched from Storekit to Dojo for they QR solution which meant not only did we reclaim that up to 70% transactions during peak hours but also another 0.5% on top of the normal transaction rate. And this was just the MVP. Bondi Green’s switch created clear financial incentive to scale the QR product further.
ADOPTION
100%
Bondi Green fully adopted Dojo’s QR solution after trialling the MVP on a few selected tables. Within weeks, the GM decided to switch completely from Storekit.
Problem solved: Transactions lost to Storekit’s QR solution.
REVENUE UPLIFT
+0.5%
Transactions routed through Dojo’s QR app generated an extra 0.5% revenue compared to standard card machine payments, since remote payments carry a higher fee.
Problem solved: Missed incremental revenue from digital ordering.
TRANSACTIONS REGAINED
+70%
During peak hours at Bondi Green, Dojo had been losing up to 70% of transactions to Storekit’s QR solution. With Dojo, those transactions were successfully recovered.
Problem solved: Peak-hour revenue leakage to competitors.
Next steps
MVP was just the beginning…
Before I left the company, I envisioned Order & Pay evolving into a market-leading app — powered by personalisation, AI recommendations, smart reviews, click & collect, and even social media integration. These explorations aimed to reimagine the dining experience end-to-end, inspired by continuous research and close collaboration with restaurant partners.
Order and Pay by QR
Overview
In 2024, I led the design of Dojo’s QR Order & Pay solution for enterprise restaurants and pubs, focusing on faster service, smarter upselling, and increased tip/review capture.
Role
Lead product designer
Team
PD, PM, Product Marketing Manager, Data Analyst, 5 Engineers
Platform
Web
Year
2024 - 2025
In 2023, Dojo recognised it was losing transaction revenue to emerging competitors like Toast, Sunday, and Mr Yum. To recapture value, the company outlined a five-year hospitality vision — building a connected ecosystem of restaurant tools spanning payments, bookings, menus, loyalty, AI insights, and more.
For our team, this meant shifting from a background in remote B2B payments into hospitality for the first time, starting with QR code order & pay and a restaurant management system. Foundational research confirmed strong demand for digital-first solutions — from QR ordering to kiosks and pre-ordering — presenting a clear opportunity to innovate and win back market share.
USER
Customer problem
Quick Service restaurants rely on servers to take orders and payments, which slows down ordering, reduces guest volume, and drives up staff costs. Diners also have to wait for service and cannot leave until payments are taken. This creates frustration for both staff and guests, especially during peak hours.
BUSINESS
Business problem
Over 40% of UK restaurants already use QR solutions, with 85% offering Order & Pay. Dojo is losing 20% of revenue per customer to 3rd-party QR providers. Without a competitive solution, Dojo risks further erosion of market share in a rapidly growing segment.
IMPACT
+100%
adoption of the MVP by Bondi Green
+70%
transactions successfully recovered
+0.5%
additional revenue uplift per QR transaction
Discovery process
To ground our approach, we spoke with more than 20 hospitality merchants, ranging from fast-casual chains to enterprise brands. Our goal was to understand how existing Order & Pay solutions were (or weren’t) meeting their needs, and what would truly make a difference.
Through these conversations, we set out to uncover who actually uses Order & Pay, where the current solutions fall short, and what drives long-term adoption and retention. We also wanted to learn how factors like data, loyalty, and operational flow influence the decision-making process for restaurants of different sizes.
The main findings
Our research showed that while Order & Pay was loved by many restaurants for improving efficiency, speeding up service, and creating a premium guest experience, there were still areas where it fell short. Merchants found menu setup and payments clunky, and they lacked clear insights into loyalty, reviews, and performance.
By surfacing these pain points, we identified opportunities to simplify setup, smooth bill-splitting and tipping, make pricing more transparent, and deliver actionable data. This meant building on what businesses already valued — efficiency, autonomy, and professionalism — while removing friction points that limited its full potential.
“The main benefit here was efficiency, reducing staff numbers, speeding up service, and just overall efficiencies created in the kitchen.”
Vapiano
Key needs
Merchants wanted efficiency and speed, with actionable data and seamless integration into existing systems. They also sought more control over UX and brand, plus smarter review and loyalty tools to strengthen customer relationships.
Why they matter
These needs translated into fewer staff and faster table turns, optimised menus that drive loyalty, and a premium dining experience without disrupting operations. Personalised communications further encouraged repeat visits.
Risk/Blockers
Challenges included poor integration disrupting operations, staff resistance, and data that was hard to access or use. Tech stack friction, especially between EPOS and Deliverect, created inefficiencies, while some worried QR ordering could cheapen the dining experience.
Competitor research
We conducted a competitor feature audit across 12 players in the QR ordering/payments space, including Sunday, Storekit, Mr Yum, and OrderPay.
This analysis highlighted that while most providers offer basic ordering and payments, the real value lies in seamless EPOS integration, flexible bill-splitting, and features like tips, reviews, and loyalty. Few players combine all of these, leaving a clear opportunity for a solution that drives revenue and engagement while streamlining the diner experience.
Jobs to Be Done
After synthesising insights from user interviews and competitor research, I mapped out the key jobs to be done across the restaurant journey — for guests, waiters, kitchen, and operations. This clarified what success looked like for each experience and informed the core journey steps and user stories, which later shaped the wireframe flow.
These artefacts also helped the team decide what to prioritise for the MVP and align with stakeholders on the support needed to bring it to life.
Onboarding & scaling
Another major challenge for the success of our product was mapping the operational processes that had to happen before QR discs could end up on a customer’s table. This journey started with attracting interest through sales, ads, or Google search, and funnelling prospects into a seamless flow where they could check EPOS compatibility, map their table plan, sync their menu, and order or download QR discs for print. These were complex technical challenges, so for the MVP we decided to launch with a manual onboarding process and close support for customers.
Defining success
Success for Dojo meant delivering an Order & Pay MVP that not only empowered restaurants to self-manage their menus without engineering support, but also drove measurable business outcomes. We aimed to increase average diner spend and tips, help venues turn tables faster, and boost the number of Google reviews they received.
At the same time, success meant enabling Dojo to win customers from competitors through a more reliable, differentiated solution—offering single billing, next-day settlement, and seamless EPOS integration. Ultimately, success was defined as improving diner satisfaction, repeat visits, and creating scalable processes for long-term growth.
Success for Dojo
Launch an MVP that empowers restaurants to self-manage menus, increases spend, tips, and table turnover, and drives more reviews.
Win customers from competitors with a reliable, integrated solution, while boosting diner satisfaction and loyalty.
Trial the MVP at Bondi Green, Rosa's Thai or Han Bao.
Sucess for restaurants
Offer guests a seamless ordering and payment experience with an intuitive, high-quality app.
Boost revenue through upsells and reordering, turn tables faster, and enhance the dining journey with speed, ease, and delight.
Delight guests with photography, animations, speed, and ease of use.
How might we design a seamless ordering experience that boosts revenue while delighting guests and streamlining operations?
Designing the flow
I tested the Order & Pay wireframes through both moderated and unmoderated studies, covering the full ordering flow, MVP essentials, and exploratory features like corporate tab ordering.
Key feedback: upselling felt too aggressive, allergen vs. dietary filters needed clarity, and navigation hierarchy required refinement. Account creation only added value with clear incentives like loyalty points, while tab ordering was very appealing for pubs and corporate events.
The Maze test scored 65/100, surfacing issues with nested modifiers, clunky navigation, and an overly dry & functional feel—insights that later drove the push for clearer hierarchy and moments of delight.
Service blueprint
In parallel, we ran workshops to envision the ideal onboarding journey for customers, leveraging both the existing Dojo for Business app and the new Restaurant Management System dashboard the team was building.
I mapped every process across the journey — from customer interactions to sales reps, backend, and frontend workflows — to identify what directly impacted onboarding. With this comprehensive service blueprint in place, I designed the ideal experience flow and opened it up for asynchronous feedback, giving the team time to reflect and comment on what was a complex operational system.
Pando Design System
Dojo had just completed a major rebrand with an external agency when we started the Order & Pay discovery. The challenge: the design system was still in its infancy, yet the product needed to launch fast — and it had to reflect the new brand direction with premium, polished visuals.
I collaborated with the newly formed design system team to develop a fresh visual language tailored to Order & Pay. Since the system was still evolving, we had to carefully consider how to apply the brand in a way that felt consistent, scalable, and accessible.
The final designs
After multiple iterations, usability testing, and accessibility reviews with the Dojo design system team, we finalised the UI and were proud to deliver a refreshed Dojo look and feel. The new design was visually engaging, with space for photography and strong visuals, while remaining simple to navigate and fully compliant with WCAG AA accessibility standards. We also added moments of delight through playful loading states, bouncy illustrations, and quirky interactions.
The results
After a few weeks of trialling at just a few tables in Bondi Green they released the product in the whole restaurant, opting for the full Order & Pay later solution - that combines Order & Pay and Pay by QR another successful Dojo product.
We achieved our success target just before I left the company: Bondi Green switched from Storekit to Dojo for they QR solution which meant not only did we reclaim that up to 70% transactions during peak hours but also another 0.5% on top of the normal transaction rate. And this was just the MVP. Bondi Green’s switch created clear financial incentive to scale the QR product further.
ADOPTION
100%
Bondi Green fully adopted Dojo’s QR solution after trialling the MVP on a few selected tables. Within weeks, the GM decided to switch completely from Storekit.
Problem solved: Transactions lost to Storekit’s QR solution.
REVENUE UPLIFT
+0.5%
Transactions routed through Dojo’s QR app generated an extra 0.5% revenue compared to standard card machine payments, since remote payments carry a higher fee.
Problem solved: Missed incremental revenue from digital ordering.
TRANSACTIONS REGAINED
+70%
During peak hours at Bondi Green, Dojo had been losing up to 70% of transactions to Storekit’s QR solution. With Dojo, those transactions were successfully recovered.
Problem solved: Peak-hour revenue leakage to competitors.
Next steps
MVP was just the beginning…
Before I left the company, I envisioned Order & Pay evolving into a market-leading app — powered by personalisation, AI recommendations, smart reviews, click & collect, and even social media integration. These explorations aimed to reimagine the dining experience end-to-end, inspired by continuous research and close collaboration with restaurant partners.
More works
